How to overcome your fear of failure when starting a business

fear of failure starting a business Jul 08, 2020
Mom starting her own business

Disclosure: Some of the links in this post are affiliate links, meaning, at no additional cost to you, Mindset Mamas may earn a commission if you click through and make a purchase.

This post will benefit you if you have a dream of starting a business but your fear of failing is getting in your way. This will give you the motivation you need to just get started—even if you don’t have everything figured out.


Many moms are afraid to jump all in and just go for it—especially when it comes to starting a business. They’re scared their idea won’t work causing fear of failure to creep in before they ever get started. 

Questions such as, “What if I fail miserably?” and “What if my idea isn’t as great as I think it is?” frequently arise, putting a stop to those dreams of starting a business. Our minds tend to race toward worst-case scenarios, rarely offering the confidence to lean forward, and take even a small leap. 

But here’s the truth. If you never start, how will you ever make progress?

I’ll be frank for a moment. Once a business is started, it’s completely normal for it to go in a different direction down the road. This can give you a sense of relief, knowing you’re not stuck to your one big idea forever. As you learn from wins and mistakes, your business can easily morph into something new. This isn’t bad and means you (and your business) are experiencing growth. 

Pivoting in business happens all the time, but no one talks about this part upfront. Instead, you have to lay awake at night—your fear of failure weighing heavily on your mind—and make a hard choice between starting and not. More times than not that fear of failure remains strong and another day passes without you getting closer to feeling fulfilled. 

What’s your heart telling you?

Let me give you a little background on how I’ve pivoted in my business. (It’s pretty extreme and I’m doing just fine, so stop holding your breath for me). I’ve always wanted to be an entrepreneur, but never had that “big idea”. While on maternity leave with my first son I loved being off work (my 9-5 job) but, once we got into a routine, boredom struck. I needed something (besides the TV) to fuel my brain. 

I decided to start making some extra money by taking on a few freelance writing projects on Upwork. What started as a temporary thing soon turned into a legitimate business opportunity. I had accidentally started a business from home. Soon after, I decided to leave my “regular job” and go all-in by providing copywriting services to businesses. I formed an LLC and said “YES”. 

This meant taking a risk and letting my fear of failure (which was definitely there) control my decision to start a business. I was successfully working on big projects for large and small companies and hired a business and mindset coach (I highly recommend one if you’re just getting started). 

After I realized how much the mindset work was helping me professionally and personally I knew I wanted more out of my business and life. My mindset coach challenged me to answer one question: “What is your heart telling you?”

After rolling my eyes for a minute I chose to trust her suggestion. And when I sat with that question, I had an ah-ha moment.

The mindset work I was doing for myself felt revolutionary. It was making me a better...well, everything! I started thinking about other working moms and how they probably don’t know about this whole mindset thing. Honestly, it made me sad. So, with fear of failure rapidly approaching once again, I posted in my local mom's Facebook group asking who wanted help with their personal development and mindset work. 

Within 10 minutes I had several private messages. 


Step, step, pivot

What I quickly realized is moms are craving this personal development stuff. So, with nothing but a strong urge to help and fear of failure fully present, I began to pivot. I worked with four moms, guiding them to completely transform their mindset, and therefore; their life. When I set down this new path, I had no idea how it would change me and my business. All I knew is I couldn’t get enough of this type of “work”. I wanted more of it and decided to start Mindset Mamas.

Today, I run my content marketing business and Mindset Mamas. I made sure not to pivot too quickly in my work, suddenly jumping from one idea to the other. I’ve worked both parts of my business for a while now to ensure I was going in the right direction. 

And I’m happy to say, with confidence and clarity, I am. Now the plan is to work less on the content marketing (B2B side) of my business and more on Mindset Mamas (B2C side). The slow shift has allowed me to still bring in revenue while growing a new brand. I’m confident I’m on the right track and it’s all because I listened to what my heart was telling me, rather than my fear of failure, and took action.


Allow yourself to grow

There’s a lot packed into this post about my own story, but I hope it inspires you to take one step forward in your own story. What is your heart telling you? Remember, you don’t have to have it all figured out upfront, or have the perfect solution in place before starting a business. I promise you’ll figure it out as you go. You’ll make mistakes, fail, celebrate wins, and pivot; all while continuing to grow. The fear will always be there but you have the choice to knock it over or let it stop you in your tracks. Which will you choose?

Does this inspire you start a business?   Send me a note and let me know so we can celebrate together.



Grab your copy of 30 Journal Prompts to Help You Find Your Purpose

Fill out the form below and we'll send it over to you!

We hate SPAM. We will never sell your information, for any reason.